Nick– Japanese beer tastes like the drip off a frat house carpet. While mass produced four percent water has it’s place, if you’re going for taste, Colorado brew is the home-cooked meal.
After 6 months of hops deprivation, New Belgium was a warm welcome home, and we drove up to the brewery to chat with their eccentric, hard-working, folks. Colorado has one of the best craft beer scenes in the US, and New Belgium
the brew toys
is the grandaddy. In 18 years, they’ve become the 8th largest brewery in the US, from a garage shop to 1700 keg demand at June events alone. They’re employee owned, wind-powered since 1999, and they’ve figured ways to reclaim all energy shy of a fart to power their toys.
Quality over quantity is a running theme in our work, whether it’s Fat Tire vs. Old Style or backcountry vs. resort. While driving back with my friend Kevin (a little-league baseball amigo and saavy social media guru at Albatross Digital), he mentioned, “You can make a lot of money being a scumbag, looking out for #1, but the companies that make it are the ones that are kind to eacthother. They treat everyone like family.”
At some point you sacrifice money to craft a quality product or run the family well. We didn’t become filmmakers to horde coin, and the people and companies we gravitate towards place a similar emphasis on creativity, ethics, and relationships. During one of my last days in Tokyo, I was talking to the Patagonia Japan GM about Walmart’s recent request to meet with Yvon Chouinard, the Paddy-G founder. Here was a $100 billion company asking a $300 million one for advice: can you make money and sell sustainable products?
new belgium ad
In a similar vein, Taro turns down mass production profits to pursue his creative Gentemstick board designs, and to share that beauty with other riders. “Creative boards allow you to do creative things,” he always says. Our athletes choose snow with good friends over wealth and nice cars. Likewise, the process of shaping a film is the process of growing these relationships, shaping a community, and sharing our art with others who are passionate about snow. It’s about the 50 person show in Leadville where we get to talk to everyone after the film, and putting our heart into what we do.
While we’re at it, if you have a favorite local beer– or would be so kind to send us a bottle to:
Sweetgrass Productions LLC
200 Briar Rose Ln
Breckenridge, CO 80424
we’d be happy to send a copy of Hand Cut in return for your faithful devotion. Or just drop us a comment to key us in to a new flavor.